At The Giving Group, we’re on a mission to level the playing field.
We take the sophisticated fundraising approaches used by multimillion-dollar institutions and apply them to organizations like yours through our unique ALIGN™ methodology.
Ability — gauge donor capacity
Linkage — analyze their connection to your organization
Inclination — determine their interest in your cause
Goal Setting — create a clear, strategic fundraising strategy tailored to them
Narrative Crafting — craft a compelling story that resonates with your donor
Start the next fiscal year with
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A pipeline bursting with passionate and engaged major gift prospects
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A streamlined fundraising process prioritized for maximum impact
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A major gifts strategy that turns transactional donors into true partners
Most nonprofits associate successful fundraising with endless asks, exhausting events, and polished pitches. But what if the key to transformational giving wasn’t about asking for what your organization needs, but about understanding what your donors truly want?
That's why we don't just help you chase checks. We start with cracking your donors' psychological code, allowing you to tap into your donors' deepest motivations so you can shift from begging for funds to co-creating lasting impact.
Our approach
Say goodbye to transactional fundraising and hello to deep, meaningful partnerships
ALIGN™, our proprietary methodology, blends cutting-edge technology and expert coaching to supercharge your gift officers' performance.
At the heart of ALIGN™ is a commitment to:
Defining your philanthropic priorities in a way that works
What you're raising money for
Defining your most likely major gifts donors based on behavior
Who you're raising money from
But we don’t stop there.
ALIGN™ is designed for continuous improvement, using a process that helps your fundraising efforts evolve and excel over time—integrating best practices of the nation's top fundraisers, precise measurement, robust project management principles, and expert coaching.
When we coach you on our ALIGN™ method, you'll:
Crystallize your fundraising priorities and align resources for maximum impact
Craft compelling narratives that resonate deeply with your donors
Master proven qualification methodologies to identify the most promising opportunities
Execute superior strategies that elevate every donor interaction
Foster a culture of continuous improvement, ensuring your fundraising efforts never stagnate
Real Results
Our strategies don't just sound good on paper—they deliver tangible results. Here are a few examples of how we've helped organizations like yours break through fundraising barriers:
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Turn a $50,000 donor into a $1.25 million partner
At Ner Israel in Maryland, we revitalized the potential of a long-standing donor, stuck at a $50,000 ceiling despite 30 years of giving. Our incisive qualification tactics exposed deeper interests and untapped capacity.
Result
Catalyzed a landmark $1.25 million donation, complete with a naming opportunity.
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Unlocked 7-figure gifts with strategic staffing
For an overwhelmed client, we recommended hiring a part-time development associate at $35,000 annually. This strategic move sharpened the executive director's focus on major gifts by offloading routine campaign duties.
Result
Enabled multiple seven-figure solicitations previously deemed unreachable.
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Empowered board members for peak donor engagement
For The Forward, a premier national nonprofit and top Jewish newspaper, we engineered a cutting-edge board engagement strategy. Tailored procedures enabled board members to effectively engage donors and deliver impactful feedback.
Result
Revitalized board interactions, enhancing both effectiveness and accountability.
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Bridging the gap: syncing development and executive visions
At a mid-sized nonprofit, we bridged a critical strategy gap between the development team's donor engagement innovations and the executive director's vision. Strategic dialogues and targeted alignment fused these perspectives.
Result
Launched over 20 solicitations nationwide, massively escalating donor engagement and setting the stage for substantial future growth.
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Shifting from reactive to proactive fundraising strategies
We propelled numerous organizations from passive data mining to dynamic, future-focused strategies. Strategic calendaring and precise task management empowered our clients to approach donors with renewed purpose and vision.
Result
Significantly boosting fundraising outcomes by optimizing donor engagement strategies.
About the architect of the ALIGN™ methodology
Meet Jason Zwang, CFRE
Jason is a seasoned frontline fundraiser with two decades of experience at some of the world's most respected organizations, including Habitat for Humanity and Emory University, and has his Executive Nonprofit Management Certificate from Harvard’s Kennedy School. Jason specializes in transforming donor relationships from transactional to transformational, guiding dozens of nonprofits in the U.S. and globally to clarify their philanthropic goals and deepen donor engagement.
With a background in managing major gifts and fundraising teams, Jason brings extensive expertise to smaller organizations, enhancing their fundraising capabilities and optimizing resource investment. He has personally brokered hundreds of donor agreements and conducted thousands of donor visits, directly raising over $30 million.
Jason is the architect behind the ALIGN™ major gift coaching platform, designed to bridge the gap between organizations and their donors, upgrading regular contributions to major, impactful gifts. His strategic, donor-centric approach not only increases fundraising capacity but also fosters deep, personal donor engagement.
A leader committed to mentorship, Jason enhances team dynamics and instills a culture of learning and empowerment. He frequently provides training in Portfolio Management, Board Management, Strategic Planning, and Capital Campaign Solicitations.
Jason lives in Atlanta with his wife, twin daughters, and their remarkable dog. His leadership in fundraising is not just his profession—it's his passion, driving transformative change for nonprofits and their communities.
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